Memory Game Guide: Rules, Matching Pairs & Strategy
Memory
Turn over picture cards two at a time, collect matching pairs and remember where previously revealed pictures are hiding.
Hasbro Original Memory 04664 includes 72 picture cards—36 matching pairs. The game is simple to learn, but the board becomes increasingly information-rich as cards are revealed.
Why it matters
Memory is an evergreen preschool and family game with recurring questions about turn order, matched pairs, repeat turns, setup size and how to simplify play for younger children.
Game at a Glance
Flip Two
Reveal two face-down cards on your turn.
Keep Matches
A matching pair becomes your score.
Remember Locations
Unmatched cards return face down in the same places.
Maximum Pairs
The full 72-card set contains 36 pairs.
Rules overview
Mix the cards and place them face down. Players take turns revealing two cards. If they match, keep the pair; if they do not, return them face down in the same locations. Continue until all pairs are claimed. The player with the most pairs wins.
Key decisions
The strategy is information management: remember revealed pictures and prioritize known matches rather than turning over two entirely unknown cards.
Learn Memory in depth
Focused Memory rules
Related games
- Guess Who? — visual information and elimination
- Just One — accessible family word play
Publisher sources & scope
Hasbro Original Memory 04664 instructions. Facts checked September 27, 2026.