How to Play Memory: Setup, Matching Pairs, Turns & Winning

Hasbro Original Memory 04664 is a picture-matching game with 72 cards forming 36 pairs.

Setup

Mix the cards and arrange them face down so every card can be reached and its position can be remembered.

Take a turn

Turn over two cards, one at a time, so everyone can see the pictures.

If the cards match

Keep the matching pair as part of your score. Standard Memory play gives the player another turn after a successful match.

If they do not match

Turn both cards face down again in the same positions, then play passes to the next player.

End of the game

Continue until every pair has been collected.

Winning

The player with the most matching pairs wins.

Related guides

Memory pair and setup rules · Memory strategy · Memory hub

Official source

Hasbro Original Memory 04664.

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